Chicago Tribune / Newspaper Reach
Chicago Tribune delivers a high quality audience quickly.
In any given week, Chicago Tribune reaches almost 50% of adults in the Chicago market
- 63% who are college graduates
- 58% with household incomes over $75,000
- 57% with homes valued over $250,000
- 54% who are Professionals, Managers and Executives
57% of Chicagoans use Chicago Tribune to gather advertising information - higher than any medium in the market
- Network TV - 22%
- Radio - 21%
- Cable TV - 16%
- Outdoor - 7%
Chicago Tribune outsells every other newspaper in the market every day and all competitors combined on Sunday. Chicago Tribune’s focus remains on circulation that advertisers value most – paid circulation on key days in our core market. Circulation remains steady on Sunday and during the week.
Current circulation based on the March 2008 Audit Bureau of Circulation FAS-FAX:
- Monday – Friday: 541,663
- Sunday: 898,703
